# Monthly website report

Website name and ID:
Website timezone:
Prepared by:
Reviewed by:
Reporting period (inclusive dates):
Comparison period (inclusive dates):
Audience and business question:
Source reports and retrieval date:

## Executive summary

Observed change:
Why it matters to the audience:
Next action:

## Traffic metrics

- Visits: current [ ], previous [ ], absolute change [ ], percentage change [ ].
- Unique visitors, if available for the complete period: current [ ], previous [ ].
- Leading acquisition channels and their visits: [ ].
- Leading pages and the exact metric used: [ ].
- Leading referring websites: [ ].

Use (current - previous) / previous * 100 for percentage change only when
previous is greater than zero. State “not defined” when previous is zero.
Do not sum daily unique visitors to calculate monthly unique visitors.
Explain different period lengths, partial periods, row limits and filters.

## Business outcomes (add from original Matomo reports)

Configured goals, conversions, revenue or events relevant to this audience:
[Add source figures and definitions, or mark unavailable. These reports are
not included in Savigny's current MCP tools.]

## What changed

1. Observation and supporting figures:
   Possible explanation (hypothesis):
   Evidence needed to test it:
2. Observation and supporting figures:
   Possible explanation (hypothesis):
   Evidence needed to test it:
3. Observation and supporting figures:
   Possible explanation (hypothesis):
   Evidence needed to test it:

## Tracking and data-quality notes

Tracking or consent changes:
Outages or archiving delays:
Missing metrics or incomplete attribution:
Comparability limitations:

## Actions

1. Action [ ], owner [ ], review date [ ], success criterion [ ].
2. Action [ ], owner [ ], review date [ ], success criterion [ ].
3. Action [ ], owner [ ], review date [ ], success criterion [ ].

## Review

- Confirm the correct website ID and timezone.
- Verify dates, metric definitions and source figures in Matomo.
- Keep observations separate from possible causes.
- Remove unsupported claims before sharing.

Template by Savigny: https://savigny.io/blog/matomo-report-template